Container mobilkøkken – Case

Bære sele til din babyOne of the top products of the Polish container company – DC Supply is the mobilkøkken. It’s a mobile kitchen, that is build inside a container and can easily be transported to where you need it. It comes in two different sizes, one with the capacity to serve about 12 people, and one which can easily handle 50 people. Just like the bæresele model. Should you need more capacity, you can easily stick two or three container modules together and get a big mobilkøkken, which can handle all your needs. What makes this product from Poland so unique is this stacking ability, combining container modules to create one really effect solution that would fit most needs. Using online marketing with Google Ads and SEO you can easily improve your visibility with these containers.

Building the mobilkøkken prototype

Building the first prototype of this mobile kitchen was actually the easiest part. They had some great engineers working on this project for quite a while and everything was running smoothly, no big issues occur ed during this phase, and with a year and a half the first prototype of the mobile køkken was ready to test. Hegn & Porte finally had a really interesting product which people had been asking for, for quite a while. You can read more about testing in Poland here in our old article, on testing and politics.

Testing the container mobile kitchen

Having build a product and having everything looking fine on papers isn’t always the same as having a fully working product. So they had to have several different parties test the prototype under different conditions, and based on the feedback of these tests, tweak the mobil køkken, so that the product was something that people could actually use in real life. This phase went a little harder than expected, as it turned out that there was a lot of things that the engineers haven’t thought about when creating what they thought was the perfect prototype. For instance if you put two units together, a regular garden hose wasn’t powerful enough to supply both of the units with enough water to run effective, so they had to come up with a way to reduce the water use. One of the things they did to solve this, was changing some of the parts, to other parts that used less water. But also to build a buffer reservoir, which could be filled when the demand for water wasn’t high, and help supply the extra water during peek operations.

Marketing and selling the final product

After several series of testing, they finally had what they believed to be the perfect product, so it was time for the next phase – marketing. The whole process of telling people about this new cool product and having them rent of buy a mobile kitchen in a container. If you are considering using a mobile kitchen for your next event, here a few things that you should consider as you can see here on this piece on mobile kitchens.
In order to build awareness around this product, they showed it at various camping events, event magazines and various CPC campaigns. Getting a special product like this out across the national borders, is quite the challenge, and it’s still something they are struggling hard with. Building global awareness of your product is for many one of the most challenging things there is.

Crossing the borders

Even though Poland isn’t a small country, it would still be a lot better if you could sell your product in the entire EU, so the next step was of course to make it available to the other EU countries, and have suppliers setup on those countries too. New marketing campaigns had to be created in those countries, in other to let people know that this product existed, and to have them rent or buy a mobile kitchen, in this case the product Container Mobilkøkken.

How a mobilkøkken could look like if build into a container with a strækvikle